Terms of Service

Last updated: 27 August 2026

BrandMyX is operated from the United Kingdom. Company registration is in progress — the registered entity's name, number and address will appear here on incorporation.

Plain English: The short version: you photograph your stuff, brands bid real money for sticker spots on it, the sticker goes on, the photo proof goes up, the money moves. These Terms are the long version — and the long version is the one that counts. They cover everyone; sections 6 and 7 add the extra bits for people listing objects and for brands buying a spot.

The four facts that matter most

You must be 18 or over.
We take 20% of the winning price — the lister is paid the other 80%.
The winner's money sits with Stripe until the sticker photo is approved. Only then is the lister paid.
Buying as a consumer? You can cancel within 14 days — that right ends once the sticker is on and photographed.

1. Who we are, and what the words mean

These Terms of Service ("Terms") govern your use of the BrandMyX website at brandmyx.com (the "Platform"). By creating an account, listing, bidding, or buying, you agree to these Terms, including the Auction Rules, the Acceptable Ads Policy, the Refund & Dispute Policy, and the Privacy Policy, each of which is incorporated into these Terms by reference.

Lister — a person who lists a physical object they own and offers ad spots on it.
Sponsor — a person or business that bids on or buys an ad spot.
Listing — a photograph of an object with one or more marked ad spots.
Spot — a defined area on a Listing that a Sponsor can win at auction or via buy-now.
Placement Contract — the contract between a Lister and a Sponsor for applying and keeping a sponsor's sticker on the object (see clause 2).
Placement Period — the term stated on the Listing: 30 or 90 days.
Proof — the photo evidence, captured in-app, that the sticker is applied as purchased (the "Proof Standard" is defined in the Refund & Dispute Policy).
Platform Fee — our commission: 20% of the winning price, unless a promotional rate applies to your account (any promotional rate is shown to you before you publish and snapshotted at the time of sale).

2. How the deal works

Plain English: The deal for the sticker is between the lister and the brand. We run the market, move the instructions, and take our cut — we're not a party to the sticker deal itself.

BrandMyX operates a marketplace as a commercial intermediary. The Placement Contract for the supply of ad placement services is formed directly between the Lister and the Sponsor at auction close or on buy-now acceptance. BrandMyX is not a party to the Placement Contract, and is not an advertising agency, publisher, or media owner. We provide the marketplace, the auction mechanics, payment instructions to Stripe, moderation, and dispute administration — nothing in these Terms makes us the supplier of the advertising placement itself.

3. Accounts and eligibility

Plain English: 18 or over, one account each, keep it honest. Buying as a consumer? You can cancel for 14 days — until the sticker is on and the photo is up.

You must be 18 or over to use BrandMyX. Listers confirm this at publish.
One account per person. Keep your details accurate and your sign-in email secure.
Sponsors declare at checkout whether they are buying as a business. If you buy as a consumer, you expressly request that we and the Lister begin performing immediately, and you acknowledge that your statutory 14-day cancellation right under the Consumer Contracts Regulations 2013 is lost once the service is fully performed (sticker applied and Proof delivered). Your other statutory rights are unaffected.
We may refuse, suspend, or close accounts as set out in clause 9. You may close your account at any time; any open orders are completed or refunded under these Terms first.

4. Payments

Plain English: All the money sits with Stripe, start to finish. You're only ever charged if you win. Winners' money is held by Stripe until the sticker proof photo is approved — then the lister gets paid, minus our 20%.

Payment services are provided by Stripe. All funds are received, held, and paid out by Stripe; BrandMyX issues instructions to Stripe and never holds your money itself.
Listers receiving payouts must complete Stripe's onboarding and identity checks and accept the Stripe Connected Account Agreement, which is incorporated into these Terms for listers. Payouts can be paused while Stripe's requirements are outstanding.
Lister payout = winning price minus the Platform Fee. The standard Platform Fee is 20%. Payout is conditional on Proof approval under the Refund & Dispute Policy. Until then, the funds stay with Stripe.
Auction wins: the winner's saved card is charged when the auction closes (see the Auction Rules below for the failure window).
Buy-now: your card is authorised at checkout and captured only when your logo is approved. If your logo is declined or the deadline passes, the authorisation is cancelled and you pay nothing.
Where the Lister chose platform printing, the £12 print & post fee is part of the total shown before you bid or buy — the headline total is the whole price; there is nothing extra to pay.
No interest is paid on amounts held by Stripe pending Proof approval.
Refunds, clawbacks, and disputes follow the Refund & Dispute Policy.

5. Auction Rules

Plain English: Every number on the site is backed by a real, verified card. Bidding costs nothing unless you win. Last-minute bids extend the clock so sniping doesn't pay. And nobody — including the lister — gets to fake the action.

These Auction Rules form part of these Terms. We may update them from time to time under clause 11; the version published at the time you bid applies to that bid.

A bid is a binding offer. Placing a bid saves and verifies your card. You are only charged if you win. If you are outbid, you pay nothing at all.
Minimum bid is £5 (or the higher start price the Lister set). The minimum increment is the greater of £1 or 5% of the current bid.
Soft close: any bid placed in the final 5 minutes extends that spot's close by 5 minutes, up to a maximum of 60 minutes of total extension — then the auction closes for good. This rule is stated on every countdown.
Charge on win: the winning bidder's saved card is charged when the auction closes. If the charge needs extra authentication, you get a secure payment link and a 48-hour window to complete it.
If the winner doesn't pay within the 48-hour window, the win lapses and the winner receives a strike. The next-highest bidder may then receive a second-chance offer at their own highest bid — an offer, never a charge. It expires after 24 hours and their card is charged only if they explicitly accept. Nobody is ever charged for an auction they didn't win and didn't accept.
Buy-now lockout: once the top bid is within one bid increment of a spot's buy-now price, buy-now is disabled for that spot and the auction runs to its close.
Buy-now and platform-print totals unlock after listing review. Bids are accepted before review (no money moves on a bid), but no charge is made against a listing we have not reviewed.
No shill bidding. Listers, and anyone acting with or for them, must not bid on their own spots or otherwise inflate prices. Shill bidding is a misleading commercial practice; we monitor for it, void affected results, and ban offenders.
Strikes: failing to pay for a win, missing the logo deadline, or missing Proof each earn a strike. Three strikes = ban (clause 9).

6. Listing an object (the Lister Annex)

Plain English: You're promising four things: it's your object, the sticker goes on fast, it stays on for the stated term, and you tell the taxman about your own money. Do those and you get paid every time.

6.1 Lister warranties

By publishing a Listing, you warrant that:

you are 18 or over;
you own the object or have the owner's consent to sell ad space on it (this includes leased, financed, or employer-provided property);
you took the listing photo or have the right to use it;
you will apply the sticker within 14 days of receiving it and post Proof within the deadlines in the Refund & Dispute Policy;
you will keep the sticker applied, in reasonable condition, for the full Placement Period stated on the Listing (30 or 90 days) — ordinary weathering is fine, peeling it off early is not;
you will put #ad at the start of the caption of any social media post about your sponsored object — this is a contractual condition, not a suggestion;
you are responsible for your own tax on anything you earn. We do not give tax advice. You acknowledge that where UK digital-platform reporting rules apply, we may be legally required to report your details and earnings to HMRC (see the Privacy Policy).

6.2 Vehicles

If the object is a vehicle, you additionally warrant that:

the vehicle is used primarily for transport, not principally as a static or mobile advertising display;
you have told your insurer that the vehicle carries paid advertising, where your policy requires it;
no sticker will be placed on or over glazing, lights, mirrors, or number plates, and nothing will imitate emergency-vehicle markings.

6.3 If it goes wrong (the remedies ladder)

No Proof by the deadline → the Sponsor is automatically refunded in full and you receive a strike.
Sticker removed early without good cause within the first 30 days of the Placement Period → we may claw back your payout pro-rata (or refund the Sponsor from unreleased funds). After the first 30 days, the payout is yours to keep.
Three strikes → your account is banned (clause 9).

Plain English: Your side of the deal: it's genuinely your logo, your ad is legal, and you upload the artwork within a week of winning. Your claims are your problem — legally, not just morally.

By bidding on or buying a Spot, you warrant that:

you own, or are licensed to use, the logo, marks, and content you submit;
your content and the products it advertises comply with the UK CAP Code and our Acceptable Ads Policy;
you are solely responsible for the legality and substantiation of your advertising claims — BrandMyX is not your ad agency and does not verify your claims;
your business-purchaser declaration at checkout is accurate (see clause 3);
you will upload an approvable logo within 7 days of being charged (or of authorisation, for buy-now). Miss the deadline and the order is automatically refunded and you receive a strike. If your file fails our print-quality check after payment, you get one re-upload window of 48 hours;
you will indemnify BrandMyX against third-party claims, losses, and costs arising from your content or the products it advertises — including IP infringement and advertising-regulation claims.

The Lister (and BrandMyX, on review) may decline your logo. A declined logo means an automatic refund under the Refund & Dispute Policy — for buy-now orders the uncaptured authorisation is simply cancelled.

8. Content licence

Plain English: The share cards, the leaderboard, the launch threads — they only work if we can show your photos. That's what this licence is for. Your stuff stays yours.

You keep ownership of everything you upload. You grant BrandMyX a worldwide, non-exclusive, royalty-free licence to host, reproduce, adapt (for example: cropping, compositing spot overlays, generating share cards), and display your listing photos, Proof photos, and public profile content for the purposes of operating and promoting the Platform — including share cards, leaderboards, and social channels. The licence ends when you delete the content or your account, except that copies already embedded in generated share assets or required for legal record-keeping may persist.

9. Content rules, reporting, complaints — and when we act

Plain English: Don't upload anything illegal, hateful, or fake. If you see something that shouldn't be here, hit report — a human reviews every one. And if we ever suspend you, we'll tell you why.

Prohibited content: anything illegal under UK law; content that harasses, threatens, or incites hatred; sexual content; content exposing another person's private information; fraudulent or deliberately misleading listings; and ad content outside the Acceptable Ads Policy.
Reporting: every listing carries a report link — no account needed. We review reports promptly and remove illegal content when we become aware of it.
Complaints: email [email protected]. We acknowledge within 2 business days and aim to resolve within 10. This is our internal complaints process, including for moderation and account decisions; using it never limits your statutory rights.
Suspension and termination: we may suspend or terminate accounts for breach of these Terms, three strikes, shill bidding, fraud, or legal necessity. Except in cases of illegality or fraud (where we act immediately), we give you the grounds and reasonable notice, and you can contest the decision through the complaints route above.

10. Liability

Plain English: We run the market; we don't guarantee what other users do, and a vinyl sticker on your paintwork is a risk you accept when you list. Our total liability is capped at what you've paid us in fees over the last year.

Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be excluded.
Subject to that, BrandMyX's total aggregate liability to you, arising out of or in connection with your use of the Platform, is capped at the total Platform Fees you paid us in the 12 months before the event giving rise to the claim.
We are not liable for the acts or omissions of Listers or Sponsors, for performance of any Placement Contract, for damage to or loss of listed objects, or for damage to paint or surfaces caused by applying or removing stickers — the Lister accepts that risk by listing.
We are not liable for indirect or consequential loss, loss of profit, or loss of business opportunity. We provide the Platform with reasonable skill and care, but we do not guarantee uninterrupted availability, any particular auction outcome, or any advertising results.

11. General

Plain English: We can change these Terms with 15 days' notice, orders in flight finish under the old rules, and the law of England and Wales applies.

Changes: we may amend these Terms by giving you at least 15 days' notice, by email or by prominent notice on the Platform. A change that is required by law, or that does not affect you adversely, may take effect sooner. If you continue to use the Platform after the notice period ends, you accept the amended Terms. Orders already in flight complete under the version in force when they were placed.
Assignment: you may not transfer your rights under these Terms. We may assign our rights and obligations under these Terms to a successor operator of the Platform (including the incorporated company that takes over its operation), provided your rights are not reduced.
Severance: if any provision is found unenforceable, the rest stays in force.
No waiver: if we do not enforce a provision on one occasion, we may still enforce it on a later one.
Entire agreement: these Terms (with the documents incorporated by reference) are the whole agreement between you and BrandMyX about the Platform.
Law and courts: these Terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction — except that consumers keep the benefit of any mandatory protections and jurisdiction rules of their home country.